For starters, SEO stands for "Search Engine Optimisation" SEO is a process of improving the quality and quantity of website traffic to a website or a web page from search engines.

In a simpler term, it means the process of improving your website to increase its visibility when people search for products or services related to your business in search engines like Google, Bing and others. The higher ranking and better visibility your pages have in search results, the more likely you are to garner attention, attract prospective and existing customers to your business.

So how does this work?

Search engines such as Google and Bing use bots to crawl pages on the web, go from site to site, collect information about those pages, and put them in an index. The index is like a giant library where a librarian can pull up a book (or a web page) to help you find exactly what you're looking for at the time.

Once that is done, algorithms analyse pages in the index, taking into account hundreds of ranking factors or signals, to determine the order pages should appear in the search results for a given query. In our library analogy, the librarian has read every single book in the library and can tell you exactly which one will have the answers to your questions.

We then make the changes and do what we need to do to help rank your page the highest on the internet search.

Why do I need it? Here are a couple of reasons why:

-       SEO helps to boost your credibility, a site that ranks high on search engine results pages is typically considered high-quality and trustworthy by search engines, and this in turn boosts the credibility of your business.

-       It supports content marketing, original content and SEO work hand in hand; by creating helpful content for visitors, including text, images and videos, your site will rank better in search results. But SEO can support your content marketing efforts too.

-       It can help you reach more people; while many marketing campaigns tend to focus on a defined target audience, SEO can help you attract anyone with intent at a given point in time, no matter what stage of the buying funnel they are in. If you target keywords rather than demographics as you might with PPC or social advertising, you can attract more prospects who may be interested in doing business with you.

There are many other reasons to why you need an SEO strategy In your digital marketing plan. 70% of marketers see SEO as more effective than PPC. 61% of marketers say improving SEO and growing their organic presence is their top inbound marketing priority.

As a digital specialist, we believe everyone should have an SEO strategy plan with their website. So, if you have a website and need an SEO strategy plan, then contact us today! We're ready to help you get to number 1 spot on the google search page!